Since lots of businesses depend on software as a service (SaaS) solutions, there’s an evident demand for quality SaaS platforms. That said, SaaS products are highly competitive, making it hard to stand out. Investing in the visual design and user experience of a SaaS platform website is a must. In this article, we share the top 10 SaaS website designs. Get inspired and take some lessons from these successful products.
The value of a SaaS design
According to The Value of Design Factfinder report by the Design Council, great design sells and increases conversions.
Design can directly and significantly improve sales, profits, turnover, and growth. Using and valuing design brings bottom-line benefits and those who understand and act on this insight have a competitive edge over the rest.
In addition, the first impression of your SaaS platform in most cases is based on its design. It takes only 0.05 seconds for a user to form an opinion about a product. And usually, the first thing they pay attention to is how it looks. The visual appeal of a SaaS platform website affects user acquisition and the bounce rate.
Quality design for a SaaS product can also engender trust. When a user sees an appealing interface and seamless design logic, they feel that a platform is credible.
Quality design can help your business grow and succeed, while bad design can make your product fail. Let’s see what great SaaS design looks like.
A checklist for great SaaS website design
All successful SaaS designs have some features in common. We investigated dozens of SaaS platforms to find out what makes them look and feel perfect. Based on this research, we created a checklist of crucial features for any SaaS web platform.
Top SaaS web designs to learn from
Now we’d like to share the best SaaS designs. During our research, we collected a list of awesome SaaS designs for startups and entrepreneurs to learn from.
The first thing users see when visiting the Invision website is a headline that encourages them to start using the platform. Invision also uses a great CTA: “GET STARTED—FREE FOREVER!”
The landing page is the face of any website or web app, and Invision made theirs amazing to attract users. Navigation is clear from the first glance, and all necessary information can be found in the menus. One more great component is a demo video to show users all of the Invision’s functionality. In addition, Invision put a lot of work into the content. All texts are easy to read and encourage users to take action. Invision’s website is proof of their expertise in the design field.
The Toggl website is a perfect example of interactive web design done right. Its bright, simple, and whimsical animations draw users’ attention on the landing page and throughout the site. When you scroll the landing page, Toggl shows all the features and benefits of the software. The content is straightforward and encouraging. One more appealing design decision is the color palette and the use of white space. It makes the copy easy to read and keeps users engaged without overwhelming them. Plenty of space and just a bit of copy makes the overall experience with Toggl interesting and leaves room to breathe.
The Notion website features quirky and minimalist black and white illustrations that win users’ hearts. Notion successfully combines notes and documents, a knowledge base, projects, tasks, and even databases. It’s easy to get lost in all these functionalities, but Notion designed everything smartly. The navigation is clear, colors are pleasant, and the content is simple and encouraging.
The Shopify website is designed with users in mind. Shopify’s motto is “with you from first sale to full scale,” and the company knows the needs and challenges of their target audience. This allows Shopify to meet all of its customers’ needs and design their website accordingly. Shopify’s site is differentiated by its bold colors and minimalist elements. The website clearly explains how to use the Shopify platform so users understand exactly how they can start selling online.
Mailchimp has nailed the idea that great design should be clear, simple, and directed at the target users. This SaaS platform website is a cool example of how to quickly give a direct message to users across your product. On the landing page, Mailchimp has a large value statement and a description of what the service offers. At the top of the page is an extremely simple and convenient navigation menu where users can find everything they might need. The overall design of the platform isn’t overwhelmed with fancy animations; it features a modern and minimalist style with a bold and warm color palette that pleases the eye.
As a popular service for teams and individuals, Dropbox doesn’t worry about complex animations or clever taglines — it gets right to the point. Dropbox has a straightforward sign-up process to maximize conversions. The design itself is minimalist, which corresponds to the company’s value statement: “Focus on the work that matters.” The site’s color palette mainly consists of blue, sand, and white, which lends credibility and seriousness to the product.
Slack is one of the most popular chat apps today. Thousands of businesses across the world use this messaging and communication solution. The Slack website explains how the service works and asks for just an email to get started. It’s so simple.
Evernote is an example of one of the best SaaS websites. It features a headline that addresses users’ pain points from the very start. To the right of the call to action and headline is a simple graphic that shows the user interface of both the desktop and mobile versions of the app, letting visitors know what to expect after installing the app and creating an account.
When users visit the website, the first thing they face is a clear message and call to action that helps to get the main idea of the app before scrolling the rest of the website.
Designing a SaaS website can be challenging, as it involves a lot of skills and knowledge. SaaS platform websites require both proper design and a proper marketing strategy. Continuous tests and improvements are an integral part of creating a SaaS website.
In this article, we’ve provided you with several SaaS web design ideas for inspiration. If you have questions or need help designing your SaaS website, UGEM would be happy to hear from you.