It’s no longer enough for banks to create trite website interfaces to compete and remain relevant. A modern UI for a banking website needs to be clear, understandable, and attention-grabbing. In this article, we share examples of the best online banking website designs and UI trends to make your website rock.
UI Trends in the FinTech Industry in 2020
Convenient features don’t help if your user interface (UI) is overloaded with details, uncomfortable, and unattractive. Here are some UI design trends you can use while designing your online banking website.
The main principle of minimalism is to keep only essential design elements and get rid of all secondary elements. Banking and finance aren’t simple domains, especially for non-specialists, and minimalist design can simplify the user journey. A minimalist design puts only the foremost features in the spotlight, satisfying users more than a cluttered website design. More than that, Google has found that pages with lots of images, multimedia files, and other design elements loading slower, which can lead to conversion drops of up to 95 percent.
To keep a minimal design concise, clear, and consistent, designers do the following:
- Use a monochromatic or limited color palette to enhance colors and highlight navigation buttons.
- Choose bold typography to interest visitors and make content stand out.
- Overlay invisible grids to improve the visual hierarchy on the page.
- Leave empty or negative space to set major content in the frame and make the interface simple and easy to perceive.
The Zero banking website has a minimalist interface. A limited color palette and empty space create a sense of lightness and highlight the most essential elements.
#2 Gradients and vibrant colors
One of the recent UI design trends in online banking is to use bright colors and gradients. When choosing vibrant colors for your banking website, you can create contrast and visual consistency.
This approach also helps to create a clear visual hierarchy of elements. By adjusting color saturation, you can indicate the importance of elements and features on your website and show users where to move to achieve their goals. What’s more, using your brand colors can increase brand recognition up to 80 percent.
Another trend you can notice on banking websites is gradients. Thanks to a smooth transition and a combination of colors, a gradient-based UI will look catchy and visually appealing.
You can use a gradient as a background or add gradients to details. Acorns website uses transitions from light green to dark green to make illustrations on the website look convex and complement the overall look of the interface.
#3 Custom typography
Instead of limiting yourself to standard fonts, you can experiment and add a little creativity to your banking website. A carefully thought-out custom font will help distinguish your web product and reflect your brand spirit.
However, try not to use a custom font as your main font. A custom font can be used as an additional font so as not to overload the website’s look. You can highlight several basic details with your branded font to form your brand identity and deliver your message to users.
Northwoods Bank uses a custom font in a banner with bank services to immediately attract the attention of site visitors.
Neomorphism is a design interface concept that emerged from skeuomorphism. Neomorphism uses subtle contrasts between solid colors to create shadows and accent the interface.
This approach can be used for banking websites to highlight essential elements and make the interface stylish.
If you look at the site concept below, you can see that neomorphism was used to emphasize the data fields users have to fill in, the choice of payment system, and the confirmation button. All the main elements can be vividly seen due to the contrast between light and shadow.
Using high-quality photos of people will help you create a humanized UI design for a banking website. This approach allows you to create an emotional link between users and your website. Photos of people, families, and children help you build a relationship of trust and reliability.
P&N Bank applies this approach by placing a photo on the main screen that shows people in everyday life. This simplicity makes a good impression and boosts credibility.
#6 Voice-activated interfaces (VUIs)
Voice-activated interfaces are widespread in mobile apps. But they can also be embedded in online banking websites. For example, a VUI can be used for finding information through a search panel. Instead of typing text, a user can speak a query and the website can search automatically. Also, voice interactions can significantly simplify support by allowing users to chat with a virtual assistant.
You can enable voice activation of your banking website UI partially or entirely to simplify and speed up user support in the support module.
Bank of America introduced the Erica voice-activated financial assistant. Erica helps users find transactions, check their balances, and find account numbers using a voice interface.
#7 Card design
A card design makes an interface neat and uncluttered. Cards work best if you need to simplify complex information and provide it to users in a straightforward manner, making cards an excellent solution for banking websites with charts and graphics.
The Revolut website provides a great example of a card-based UI design. Cards on the Revolut site are marked with bright colors and contain 3D illustrations. When users hover over a card, additional information is displayed. With this approach, content is organized in a way that allows users to easily scan and interact with it.
#8 Isometric design
Isometry adds depth to a design and is great for creating an appealing branded look for your bank website. This principle of isometry is mainly used in iconography. Carefully selected colors, shapes, and shadows in icons can create a unique user experience, adding spice to your website interface.
Another way to apply isometric design is to use it on the landing page, as BIX System does. Isometric illustrations in limited colors correlate with the main brand color. By using this approach, BIX designers added depth and volume to the page and made it look modern.
#9 Well-ordered dashboards
Dashboards allow users to access essential data and features. This approach works best when you need to organize raw data and display it in the most digestible way. Dashboards make an interface design well-organized and guide users through a bank’s website, eliminating complexity and creating a sense of control.
Our design concept shows how this trend can be applied to a bank website. Design consistency and a well-considered placement of elements make the interface neat and easy to scan.
UI trends in use
We’ve considered the most significant design trends for online banking websites. Now let’s take a look at existing online banking websites that have created appealing UIs using the trends we’ve mentioned above.
Best online banking website designs
Below are bank websites that deserve your attention. These sites provide interfaces that are not only attractive but also functional.
Simple is a system that helps control users’ finances and keep their bills in one place. Users can perform banking operations through the Simple mobile application and the website.
The Simple website has a minimalist and airy layout that creates a laconic interface, bringing the main elements to the forefront. The website includes high-quality images and icons along with carefully positioned text to help users easily navigate.
Bank of Melbourne
The Bank of Melbourne was founded in 2011 and, over the short period of its existence, has managed to gain the trust of customers.
The first thing that catches the user’s eye when visiting the website is the deep purple color and minimalist illustrations. Thanks to the contrasting orange, call-to-action buttons are visible and clearly show the services customers can get. Additionally, the animated navigation bar perfectly complements the website’s UI design.
Synchrony Bank is a consumer financial services company that helps manage payments.
The Synchrony website is bright and minimalist at the same time. The cards on the main page allow users to quickly get acquainted with the bank’s main services. High-quality photos of people accompany users throughout the website journey and give a feeling of relaxation and reliability.
Ally Bank is a full-service financial organization that was named the best online bank according to the 2019 Direct Banking Satisfaction Study by J.D. Power.
The bright colors of the Ally website attract users and make the banking brand recognizable. Illustrated icons are easy to perceive and fit the website’s overall look. A neat interface design with simple typography and deep purple engages users and presents the core benefits of Ally Bank services.
South Valley Bank
The South Valley Bank website is neat and simple. The layout and minimal design elements let users navigate without feeling overloaded with information. Bright colors, custom icons, and a well-chosen font create a recognizable look and help the bank promote its values.
First impressions matter, and your website’s UI design can help you build the right image of your bank. Neomorphism, minimalism, card design, and other UI design trends we’ve listed above are relevant today and will continue to delight users beyond 2020. Take a closer look at each and create an interface that makes your banking website stand out. If you need expert advice on designing a banking website, don’t hesitate to contact UGEM studio.